1. Overview

Mars Estate is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using our website or services, you consent to the practices described in this policy.

2. Information We Collect

Information you provide directly:

Full name, mailing and shipping address, email address, and phone number

Date of birth (for age verification)

Account credentials

Order details and allocation preferences

Communications you send to us

Information collected automatically:

IP address, browser type, and device information

Pages visited, time spent on site, and referring URLs

Cookies and similar tracking technologies

Information from third parties:

Shipping carriers may provide delivery confirmation and address data

Payment processors may provide transaction status (Mars Estate does not store full payment card details)

3. How We Use Your Information

We use the information we collect to:

Create and manage your Mars Estate account

Verify your age and eligibility to purchase wine

Process and fulfill your orders

Communicate about your allocation status, releases, and account activity

Send marketing communications about upcoming offerings (you may opt out at any time)

Comply with applicable laws, including alcohol beverage control regulations and tax requirements

Investigate fraud, enforce our Terms, and protect the security of our services

Improve our website and customer experience

4. Payment Information

Payment transactions are processed by a PCI-DSS-compliant third-party payment processor. Mars Estate does not store, process, or transmit full credit card numbers on our systems. Please review your payment processor's privacy policy for details on how your payment data is handled.

5. How We Share Your Information

Mars Estate does not sell your personal information. We may share your information only in the following limited circumstances:

Shipping carriers: To fulfill and deliver your orders

Payment processors: To process transactions securely

Service providers: Third parties who assist with website operations, analytics, or communications, bound by confidentiality obligations

Legal compliance: When required by law, court order, or regulatory authority (including alcohol beverage control boards)

Business transfers: In connection with a merger, acquisition, or sale of assets, with appropriate confidentiality protections

6. Cookies & Tracking

Mars Estate uses cookies and similar technologies to maintain session state, remember your preferences, and analyze site traffic. You may disable cookies in your browser settings, though doing so may affect the functionality of certain features on our site. We do not respond to "Do Not Track" signals at this time.

7. Marketing Communications

If you have opted in to receive marketing emails, you may unsubscribe at any time by clicking the "unsubscribe" link in any email or by contacting us directly. Opting out of marketing communications will not affect transactional messages related to your account or orders.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. If you request deletion of your account, we will remove or anonymize your personal data, except where retention is required by law.

9. Data Security

Mars Estate implements industry-standard technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is completely secure; we cannot guarantee absolute security, but we are committed to protecting your data.

10. California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

Right to Know: You may request information about the categories and specific pieces of personal data we have collected about you, and how it has been used or disclosed.

Right to Delete: You may request that we delete the personal information we have collected from you, subject to certain exceptions.

Right to Opt-Out: Mars Estate does not sell your personal information. If this changes, we will update this policy and provide a clear opt-out mechanism.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To submit a request, please contact us at info@marsestates.com with the subject line "California Privacy Request." We will respond within 45 days as required by law.

11. Minors

Mars Estate's website and services are intended exclusively for adults aged 21 and older. We do not knowingly collect personal information from anyone under the age of 21. If we become aware that we have collected information from a minor, we will promptly delete it.

12. Changes to This Policy

Mars Estate may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically. Your continued use of our services after any update constitutes acceptance of the revised policy.

13. Contact & Rights Requests

For questions about this Privacy Policy or to exercise your privacy rights, please contact: info@marsestates.com